The 4M Mass market is very unique in this business. I do not know of anyone else placing this way and it is extremely effective! The media in the market has to compete against each other giving our dealerships much more bang for our buck. Use the Video from the Tap site to go with this.
The 4M buying strategy is a fundamental reason I do business with them. They leverage my budget with the media strategy. I am not the largest dealer in the market and the 4M buying power allows me to purchase additional media that I couldn’t in the past.
To say that the 4M buying platform has saved us money would be a huge understatement! The process of having a stations performance challenged on a weekly and monthly basis, against their competition and then media dollars awarded by that performance, is the most effective media strategy I have ever seen. Just last month we had over 325 bonus spots across the Broadcast channel alone! The average household rating for those bonus a 3.8. The station reps themselves would tell you 4M makes them work harder and more effecient for us.
I have found the organization to be insightful and overwhelmingly competent. The key to marketing success is in their message and media strategy. This process is much larger than advertising. When you employ the 4M Strategy you increase your top of mind awareness and reduce your advertising expense. Now, how does it get better than that? Most importantly, they are committed to the success of their clients. vested in their success and progress.
The “reward-based-budget” ensures that the station will do their very best to over-deliver, as well as confirming that the client got the absolute best plan that could be arranged. It’s brilliant!
If you want to increase your sales, your margins and your CSI, you need to Get Kia Happy!
Call Jay Sherman at Dorschel Kia. (585) 704-8028