To say that the 4M buying platform has saved us money would be a huge understatement! The process of having a stations performance challenged on a weekly and monthly basis, against their competition and then media dollars awarded by that performance, is the most effective media strategy I have ever seen. Just last month we had over 325 bonus spots across the Broadcast channel alone! The average household rating for those bonus a 3.8. The station reps themselves would tell you 4M makes them work harder and more effecient for us.