When a customer comes into the dealer and mentions “Kia Happy” the customer is given an “all access” lanyard like a backstage pass at a concert. They are given upon request a tour of the dealer and all the ways hey will make them Kia Happy, special deals etc on service, parts or potentially a car. The customer upon purchasing a vehicle receives the Swag Bag and the loyalty card, and 500 points free. Basic structure of the VIP program can be modified for any particular dealer situation.
Your customers will feel right at home with your Kia Happy VIP treatment. Not only will the sales process be better but having a potential buyer comfortable and confident will create larger grosses and increased CSI. Your customer will feel very special with their swag bag of goodies given to them after purchasing a car. T-shirt, Tumbler USB Drive (branded for music in the car) Sticker, Teddy Bear with Kia Happy tshirt (Optional)… Kids Love them.